Hello, I'm Jacco ter Schegget 舒嘉泉

舒 (Su)嘉 (Jia) 泉 (Quan) is the name given to me during my years in China. (Shu: family name/comfort; Jia: fine/excellent/to praise; Quan: fountain). Where fountain is a good sign, symbolizing fortune, being it tangible or intangible.

For more than two decades, I've been at the forefront of driving innovation, growth, and strategic leadership at the intersection of creativity, design, and technology. During these years I've learned focus and speed are key ingredients of a winning strategy.

In my journey I have worked at a senior level with globally recognized brands and had the privilege of contributing to their success through innovation in teams, products, services, and campaigns.

Now I like to help and support leaders with their transformation and growth by helping them to formulate impactful strategies, orchestrating organizational turnarounds, and supporting them to get the best out of their teams.

This support may involve contributing as a board member, refining strategic or marketing decisions, or supporting business transformations on a project or fractional basis.

Clients

Heineken, H&M, C&A, McDonald's, Nestlé, Philips, P&G, Gucci, BMW, Unilever, Audi, ABN AMRO, KLM, ING and many more.

Leadership

Leadership and board positions in digital, tech and creative agencies:

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    CEO Publicis Groupe BeNe - 2019-2024

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    Board member Conversation24 - 2024 - present

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    Board member ADCN | Club for Creativity - 2023 - present

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    CEO JWT South East Asia - 2017-2019

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    Supervisory Board MediaMonks - 2015 - 2018

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    President OgilvyOne China 2014-2017

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    Co-CEO DDB Amsterdam 2012-2014

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    President TribalDDB Europe 2012-2014

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    Managing Partner Tribal DDB 2007 - 2012

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    Managing Director Satama Amsterdam 2004 - 2007

Services

Hanare, the release